The Story Behind Soap25

I created Soap25 with a simple belief — that even the smallest things in life can carry meaning.

For me, creativity has never been about perfection. It has always been about joy, individuality, and the freedom to be different. That same belief lives inside every bar of Soap25. What started as a simple idea — to create something fun and expressive — quickly became something deeper.

I make each bar in small batches, not just for quality, but for character. No two creations need to feel the same. Some are bold, some are playful, some are quiet and simple — just like people. Because life isn’t meant to be uniform. It’s meant to be lived, expressed, and felt.

But beyond creativity, Soap25 is rooted in something even more important: purpose.

Every batch of 25 carries its own meaning — a theme, a story, or a cause. Some batches highlight charities. Others support specific communities or initiatives. Each one is my way of reminding myself, and others, that even small creations can stand for something bigger.

I’ve always believed that what we create should give back. That even the simplest, everyday items can make a difference when they are made with intention. That’s why a portion of every Soap25 purchase goes toward supporting meaningful causes.

Soap25 is not just soap.
It’s something I create with heart.
It’s personality you can feel.
It’s purpose in every bar.

— Teacher Emil
Small Batch, Big Personality. Purpose in Every Bar.

Founder, & Creator of Soaps, Soap25
Founder & CEO of Stage for Kids Global & Inspiration for Kids International